Rupert Murdoch wants Facebook to pay for the news

By: Ashley Saravia

Rupert Murdoch, executive chairman of New corporation,” issued a statement calling out Facebook and Google” to pay for the news on their platform.  He calls out Facebook to pay a carriage fee, as TV companies do with pay TV. Rupert noticed that publishers are increasing the value of Facebook through news and content and should be acknowledge for their services. But, Facebook reacted in a different way by adopting a new algorithm that prioritizes in content made by families and friends. This new algorithm back lashed because the time spent on Facebook decreased which caused conflict on Wall street. Also, all the content was nearly the same; Facebook New Chief Adam Mosseri stated that publishers should try “experimenting…and seeing…what content gets more comments, more likes, more re-shares”. Another major issue is fake news and false credibility which played an enormous role in the 2016 election. But, the proposal made by Murdoch is unrealistic because Facebook receives millions of content that is driven by “self-cars”, who gets paid and whom gets the credit? Facebook is making millions and are confident that companies like of Murdoch cannot survive without social media. Supposedly, trusted publishers pay for promotion on the platform and receive value in form of readers. However, Facebook undermines this value. In conclusion, Facebook needs to adapt an algorithm that gives credit and payment to trusted publishers.

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